To rejoice this technological breakthrough, only 888 constrained version bottles is going to be created building this an unmissable piece of heritage for collectors.
This new, lightweight bottle is actually a issue of exquisite natural beauty; but more importantly, it demonstrates what is possible In relation to lightweighting glass. We are going to continue on making use of these learnings throughout our selection, getting additional progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s five years of research and progress have meant which the information gained is currently being applied throughout the selection of Diageo products and solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is made by adopting a test-and-understand product, developing and Discovering without the need of limitation and imagining what the future of lightweight luxury packaging could provide.
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The expose of Johnnie Walker Blue Label Ultra indicators the manufacturer’s dedication to innovation, with hopes that the bottom-breaking design could inspire the more deluxe, light-weight, and minimal-carbon whisky bottles of tomorrow.
In addition to exterior glass makers, the model rethought all facets of how the bottle is developed, made and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, intended reforming the enduring Johnnie Walker sq. bottle.
. The Beforehand claimed ‘lightest pounds Scotch whisky bottle’ was released by a British isles retailer and weighed all-around 298 grams.
Produced via a take a look at-and-understand model with exterior glass makers, this mild-excess weight bottle features a handblown teardrop form that reimagines Johnnie Walker's iconic sq. style, exemplifies the way forward for lightweight, and helps find new prospects for lighter, reduce carbon packaging possibilities.
“We didn’t know very well what we ended up likely in order to reach once we got down to push the boundaries of luxury, and The end result is a thing that a lot of reported would not be attainable.
Diageo has mentioned the website “previously claimed ‘lightest weight scotch whisky bottle’ was released by a United kingdom retailer and weighed about 298 grams.”
With much less than 888 bottles unveiled globally, Just about every bottle is independently numbered and offered within a luxury collector’s case.
We discovered which the lightest, strongest glass bottle you can make without the need of compromising sturdiness is usually a teardrop shape.
The reveal of Johnnie Walker Blue Label Ultra signals the brand name’s dedication to innovation, with hopes that the ground-breaking design and style could inspire the more magnificent, lightweight, and reduced-carbon whisky bottles of tomorrow.
Indeed—this collectible edition may be ordered online and transported securely on your doorway with signature confirmation.
That task fell to Diageo’s worldwide structure director Jeremy Lindley. Strength and security ended up Lindley’s priorities, but functionality needed to stick to sort. After Understanding the Obviously strongest condition for glass will be the teardrop—the shape it By natural means assumes when liquid—Lindley and his staff built a teardrop with sq. sides, inside of a nod to the traditional Johnnie Walker silhouette.
Because the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality previously mentioned all else.
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